Be Not Afraid Jewellery
A cohesive brand identity, logo, guidelines, and Shopify Hydrogen e-commerce website created for a bespoke jewellery business.
The project
I met the entrepreneur for this project at a business bootcamp in Wales and established a great working relationship through productive initial meetings. I developed the entire brand identity, logo, brand guidelines, and full e-commerce website - creating a cohesive project grounded in a clear visual identity.
Brand Identity & Guidelines
Before moving to website design, I created the complete brand guidelines to establish a clear visual direction. This covered the brand's core mission, shape psychology, logo variations, typography, colour palette, and target market positioning.
Website Design & Mockups
I'm really proud of this project and still consider it my best design work to date. Grounded in the branding guidelines, the website mockups were completed in a focused two-month span, delivering a consistent look and feel across every step of the shopping journey.
User Flow & Client Collaboration
Because this was my first time working with an external client with whom I had no prior connection, clear communication and structured planning were essential. I mapped out the end-to-end user flow and used Figma discussions to align on design details and refine concepts quickly.
Building it
This project was packed with firsts: my first time working with React and Shopify Hydrogen, drafting client contracts, issuing invoices, managing client meetings and feedback, and keeping the entire project moving forward on schedule.
Live Site & Spline Animation
The live preview currently looks a bit empty and disjointed because there is no active Shopify account attached and no live products populated. However, you can still interact with the Spline 3D animation on the page. Normally, at the end of the Spline animation, a featured product would be displayed under “a reminder of your direction”.
What I learned & Outcome
Tragically, the client ended up falling through on their business plans, so the website was not officially launched for business - which was a real shame because the final product was awesome. Completing the branding, Figma mockups, and working Shopify Hydrogen build in just two months was a major milestone and a huge learning experience.